Vol. 61 No. 18 A Hearst Business Publication September 17/24, 2012 $4
FLOOR COVERING WEEKLY
By Raymond Pina
[Wilmington, Mass.] Armstrong World
Industries is offi cially out of the distribution
business. Earlier this month, it sold Patriot
Flooring Supply, the last of its companyowned
distributors, based here, to Mansfi eld,
Mass.-based Th e Belknap-White Group. Th e
move also puts Belknap into new markets
in New York and New Jersey, according to
president Raymond Mancini, Jr.
“Armstrong’s strategy is to focus on our
core businesses — fl ooring and ceilings,”
said Frank Ready, CEO, Armstrong Flooring
Products. “Patriot distributes hardwood and
laminate fl ooring, and we’re in the business
of making and marketing fl oors. So this is
a strategic decision that makes sense for
all three parties — Armstrong, Patriot and
Th e Belknap-White Group. With Patriot,
Belknap can strengthen the operations of
both businesses for the benefi t of the customers
they serve in the Northeast. And we
will continue to drive our business in North
America and around the world for the benefi
t of all of our stakeholders.”
Th e Belknap-White Group sat at
number 11 on FCW’s Top 25 Distributor
listing in 2011 with sales estimated at more
than $100 million. Mancini said that this
acquisition strengthens its position as a
regional provider in the Northeast.
He told FCW, “Th is deal gets us into new
markets in New York and New Jersey. We
already have some synergies in the Northeast
territory so it will improve our customer service
and logistics. We believe regional players
have better economies of scale, better service
and faster turns. We’ll be able to compete
with anyone that comes our way.”
Continued on page 22
WFCA informs, educates, supports
Th ought leaders — they are the people and even organizations
in this industry that drive it forward with creativity
and intention. Th ey are the visionaries who carve out a new
path, the infl uencers who get the rest to follow. For our fi rst
installment, we speak with Harold Chapman, who in his
position as chairman of the World Floor Covering Association (WFCA) can and does aff ect
the future of our industry.
What are your goals as chairman of the
WFCA in this next year?
Chapman: Th ere are several things, but nothing
is more important than fi nding a replacement
for Chris Davis. He brought such a
unique set of leadership skills. We miss him,
but I’m confi dent that the executive search
committee and the board will fi nd the right
For breaking news updated each business day, visit us online at www.fcw1.com
FCW’s 4th annual
person. We don’t have a timetable, but would
like to get it done sooner rather than later.
I am honored and humbled to be chosen
chairman. I’m also excited about the direction
we are headed in the next few years. You don’t
replace a Chris Davis; you fi ll his position. Th e
exciting thing is it’s a new time and new opportunity
to fi nd a great person to lead us who will
bring new ideas and do things diff erently.
I would also like to see us take an even
stronger role in legislative issues. As an unbiased
voice for the industry, we are uniquely
positioned to inform and lobby for changes
that can improve success for dealers and
Can you give us an example?
Chapman: One would be Internet sales tax.
We have several congressmen who have put
forth bills. It’s getting some momentum.
A Hearst Business Publication Supplement to Floor Covering Weekly September 2012
earns Retail award
Crossville wins the
Pinnacle award for its
leadership in sustainability.
For full coverage of the
GreenStep awards and
luncheon, see page 4.
Crossville’s John Smith, Lindsey Ann
Waldrep and James “Jed” Durbin
Carpet tile’s latest
FCWCommercial-SEPT2012.indd 11 9/18/12 12:23 PM
Shaw Contract’s Dye Lab carpet tile
won the NeoCon Gold award this year
for the modular carpet category.
Centiva gives Bank of
India California fl air
Th ere are some states that are already starting
to do things on their own. Because we are
uniquely positioned and unbiased, we can
have a stronger position in regards to legislative
issues. Chris was good at that. He understood
how to get things pushed through.
What are the biggest challenges facing the
WFCA right now?
Chapman: We need to do a better job telling
the industry who we are and what we want to
accomplish. We say we are unbiased, but people
think we have our own agenda. Our goal is to
inform, educate and support our membership
and the whole fl ooring industry.
Everyone involved has a passion for the
industry and a desire to give back. Th at’s the
reason I joined WFCA.
I don’t know why someone wouldn’t be a
member. If you join WFCA, you get more than
your money back if you do a training program.
Members get access to tons of online information
and education. It’s our responsibility to get
that message. We need to do a better job.
What are the greatest opportunities for the
Chapman: We have many. Start with new
ANSI (American National Standards Institute)
standards. We’ve been a leader in getting
Continued on page 25